Are You Ready To Scale Your Etsy Shop?
Building a solid SEO strategy in Etsy can be a daunting task...
However, we put together a few Etsy SEO tools that help make it much easier!
Wether you're looking for a budget-friendly, pay-as-you-go, or monthly fee
We have each top-ranking Etsy SEO tools with their pros & cons
Why not just use Etsy Ads instead of a SEO tool?
Etsy ads are awesome, but they have a few downfalls
Paying for Etsy ads can definitely start adding up...
Plus, your shop only benefits while the ads are up
Utilizing these tools can help increase your shop's organic customer reach
So your're not just relying on Etsy ads alone
Not to mention that using these tools can also assist you with better understanding your customers wants & needs
Top 5 SEO Platform Tools (Not By Ranked Order)
eRank (Free & Paid)
Pros:
Keyword Research: provides keyword suggestions and helps sellers identify relavent keywords for their products
Competitor Analysis: Having the ability to analyze competitors, gain insights into their strategies and find opportunites they're missing out on
Performance Tracking: Track your shop's performance over time, including views, favorites, and sales from your customers!
For Etsy: eRank is specifically designed for Etsy sellers, which makes the platform perfect for YOU!
Cons:
A bit of a learning curve: If you don't some of the basics, eRank can be a bit complex initially until you delve depper to maximize it's potential
Limited Free Version: eRank does offer a free plan, but it lacks a ton of features as compared to their paid plans
Data Accuracy: While some users don't see too much of a discrepancy, data accuracy is dependant on Etsy's API so there is a potential for misleading data
Alura (Free & Paid)
Pros:
Etsy Extension: Having a built-in extension in etsy is amazing when doing product research
Free Resources: Product fee calculators, privacy policy generator, top etsy sellers, and many more... all FREE
Email Marketing Options: Design more intuitave emails to assist with automations, so you can focus on your shop
Shop Analyzer: Thoroughly analyze your shop as well as your competitors to better understand what is & isn't working
Cons:
Limited Free Version: Just like eRank, Alura's free version is extremely limited
Still a New Software: Alura was just recently pushed to market, so their could be a few bugs if you decide to implement it
Email Limits: While the email marketing is an awesome feature, you do have limitations based on your package
Expensive: Alura is a bit more expensive that it's competitors due to the additional features it offers
Etsy Hunt (Free & Paid)
Pros:
Large Product Database: Enjoy a platform that has data on over 48M etsy products, 560M Etsy tags, and 120K Etsy shops
Multiple Affordable Packages: Multiple packages helps with where any seller current stands
Keyword Analysis: Analyze keywords and compare them to other stores to better tune in your SEO strategy
Cons:
Tiered Packaging: Multiple tiered packages has it's own max limitations per package
Too many features: With many extra features, this makes it a bit more difficult for sellers to dial-in exactly what they're looking for
Marmalead (Only Paid)
Pros:
Competition Analysis: Enjoy a platform that has data on over 48M etsy products, 560M Etsy tags, and 120K Etsy shops
Educational Resources: Enjoy a platform that has data on over 48M etsy products, 560M Etsy tags, and 120K Etsy shops
User-Friendly Interface: Enjoy a platform that has data on over 48M etsy products, 560M Etsy tags, and 120K Etsy shops
Cons:
No Free Tier: Without a free tier package, you're forced to pay before even trying the platform
No Shop Analysis: Unlike it's competitors there's no shop analyis feature on their platform
Sale Samurai (Free & Paid)
Pros:
Modern Interface: Unlike other platforms, this is built with a cleaner interface
Automation Options With 3rd Party Apps: Sale Samurai boasts Automation options such as printify for on-demand sales
Sales Analytics: With access to price spreads, shipping days, costs, etc... This is a very useful tool for your Etsy shop
Cons:
Limited Free Tier: With a free tier, the features are extremely limited
Buggy: The platform is more modern, but there are plenty of bugs that make it difficult to navigate
Best Free SEO Tools For Etsy Sellers
We gave our top 5 SEO software picks for Etsy's SEO...
But everyone likes free things!
Below are a few free tools that can help elevate your store!
Etsy Search Bar
Just like how SEO professionals like ourselves use the google search bar to find keywords
You can do the same in Etsy's search bar!
Simply start typing and Etsy will automatically show keywords that most consumers are looking for
Google Keyword Planner
Google's very own keyword planner is a great free tool with a simplistic layout
That shows trends, competition, and monthly searches for certain keywords
It even breaks down the keywords searches by mobile!
Google Search
Just like Etsy's search bar...
You can simply start typing in google's search bar
And watch as it autocompletes long-tail keywords that you can start targetting!
Google Trends
Similair to how Google's Keyword Planner works,
Google trends shows great data in terms of search trends
To better target trends in the market
Our personal favorite feature is the related queries to add extra depth into your keyword implementation
Pinterest Trends
A runner-up to Google Trends is Pinterest Trends
Pinterest is still a top-growing social media platform
With over 482M users, having access to users trending searches can be extremely benficial!
Final Review
In conclusion...
Our final ratings of the top Etsy SEO Tools are as based off the sellere's needs:
