Mobile SEO & It's Importance
If not one of the most important deciding factors of technical SEO,
Mobile SEO is definitely in the top 3 ranking factors when considering ranking your website.
Optimizing your page for a mobile-first outlook
Has shown that pages rank much higher in Google...
As well as increased conversion rates throughout websites
Let’s dive into different tips to help optimize your pages for mobile SEO!
Why is mobile SEO so important?
With 5.9 million Google searches/minute,
63% of those searches are from mobile devices within the US!
46% of the searches are also based on local intent
As most mobile searchers are usually on-the-go
And ready to purchase NOW
Just from the stats above…
You should see the exact reason why you’re only missing out
If your page isn’t optimized for Mobile SEO
Not only do most searches come from a mobile user
But Google shows mobile optimized websites FIRST over other sites
Google is all about answering questions as quickly as possible for users
So if your site is setup for mobile…
Google will happily reward you with great rankings
When you or your development team create new pages
It should be with a mobile-first mentality
And work with the desktop version later
This will help ensure your pages reap the benefits of Mobile SEO as much as possible!
Mobile user experience
Having a great Mobile UX (User Experience)
Not only does great for your rankings in Google,
But it also helps retain customers if they can easily browse your website
Below are some key factors when it comes to Mobile UX
- Responsive Design (Easily accessible on different devices)
- Page Load Speed
- Mobile-Friendly Content (Fonts, font sizes, content breaks)
- Optimized Images & Media
- Mobile page structure and markup
Responsive Design
Having your pages fully responsive for different mobile devices
Is what responsive design is all about!
From old brands to newer brands,
There’s hundreds of different devices out now a days…
If you cover the general basis,
Your website is bound to be responsive for over 90% of your potential mobile customers
Page Load Speed
We all hate a slow loading website…
Right?
So much so,
That we usually just find another site if it doesn’t load within 2 seconds!
Your pages need to load as quickly as possible
That way your customers can see your content
Before they decide to find another site
Mobile-Friendly Content
Throughout the years,
We’ve seen plenty of website titles that cover most of the page in mobile.
It’s safe to say that those sites typically don’t last too long…
Having a great structure in your page,
With fonts and font sizes that make sense, as well as breaking your content up
So it’s not just blobs of text
Is immensely helpful for your readers
Optimizing Images & Media
The top reason for pages loading slow are usually images and videos
Luckily, there are many softwares out these days
That can easily help with optimizing your beautiful images
My personal favorite is tinypng.com
All you need to do is add your images in and VOILA
Images optimized
Another favorite in the space is cloudconvert.com
Cloud convert is a huge help with turning your bulky jpg & png’s
Into the new standard images known as webp images
Mobile Page Structure And Markup
Going the extra mile and adding certain features
Such as AMP (Accelerated Mobile Pages), Rich Snippets, etc..
Really helps with out-competing your competitors
As most will usually just stop when it comes to the design of the mobile page.
Following the SEO fundamentals are a necessity for all pages
This goes for Desktop or Mobile
Benefits
Mobile SEO Optimizations have insane benefits
Not only for ranking, but for your overall brand as well.
Improved Search Engine Rankings
Google’s mobile-first outlook on websites
Make’s mobile SEO a huge key factor
When wanting to increase your rankings for higher organic search results
Enhancing User Experiences
Having a structured UX design gives your customers
An easier way to navigate through your site
To ultimately convert...
With a higher possibility to retain them as customers as well!
Increased Mobile Traffic
Earlier we gave stats of searchers that come from mobile devices
With user’s relying on their mobile devices…
If you do it the right way,
You’ll see an amazing jump in your mobile organic traffic
Reduced Bounce Rates
Bounce rates is based off how many users come to your page
How long they stay on your page
And if they go to another site to find the answer
For example,
If your page loads too slow, the customer will automatically leave
And your bounce rate increases,
Which decreases your rankings in Google
Higher Conversion Rates
When you focus on mobile-first intent
Conversion rates end up increasing
Given the amount of potential customers
That are constantly searching for products in Google
Brand Reputation
Word of mouth goes a long way!
If you provide a great mobile experience
Customers may send your page to friends and family members.
The possibilities are never-ending when it comes to increasing your brands reputation
Local SEO
If your website is a local business
You can gain a ton of traffic by adding your city, state, zip code, etc..
Onto your page.
Google has updated their algorithm to primarily show local results
To mobile searchers on-the-go.
Having your website target local keywords,
As well as utilizing Google My Business
Will largely increase your mobile traffic.
Local link building is a great way to assist Local SEO
To deliver the best results possible for your local business
Having the outside backlink
Link back to your page with the city and services/products you provide
Is the best way to optimize your backlinks
When attempting to rank for Local SEO
