SEO – either you’ve heard of it too many times, or never before…

There is no in-between

With SEO driving millions & billions of organic traffic to websites every day

As a business owner

You’re missing out on huge opportunities if you’re not implementing SEO fundamentals into your online business

What Makes SEO So Important?

If you have an online business, I’d imagine that you’ve at least tried to run ads at least once in the past

The ad campaigns may do great while you’re paying for them

Or they may do bad…

Either way, once you stop paying to reach customers

Your traffic dwindles down immediately

SEO Fundamentals

Especially if you didn’t setup any additional marketing strategies to retain the customer’s information

Such as a newsletter, sms, or abandon cart tracking

You may have found yourself thinking…

“I wish I could reach customers without paying for ads 24/7”


SEO is the simple answer you’re looking for to lower your ad cost

And ultimately reach organic customers consistently

As long as you implement SEO correctly

And set the foundational strategies

You’ll continue to heap the rewards of what SEO has to offer

We outlined the basic fundamentals to get a beginner started in the vast world of SEO

To ultimately lower your ad cost and reach customers the right way

On-page SEO Best Practices

On-page SEO consists of a few factors that can make or break your whole website

The top well-known on-page best practices would include the below topics:

  1. Keyword Optimization
  2. High Quality Content
  3. Meta Tags and Descriptions
  4. URL Structure
  5. Header Tags (Heirarchy)
  6. Image Naming & Alt Attributes
  7. Internal/External Linking
Keyword Optimization

Keyword Optimization refers to the relevant keywords that your content is targeting

For Example, if your page is offering dog collars

Your relevant keywords may be like the following: dog collars, top dog collars, best dog collars, etc…

Keyword Optimization Factors

When optimizing your page to rank for keywords there are a few key factors

  • Include your keyword in the page title
  • Include your keyword in the meta description
  • Include your keyword in the H1 tag
  • Use variation keywords

These key factors will help with ranking your website for the certain keyword you’re targeting

And help google better understand what your page is about

So that they can send the correct audience

High Quality Content

Google is all about answering people’s questions

They’ll reward your website if a searcher’s question is answered from your page

However, if a searcher comes to your page

And then visits other pages

Your site is clearly not defining what that searcher’s intent is

Which will lead to a lower ranking than your competitor

All-in-all, focus on giving valuable content to your readers instead of just trying to convert them to something

Meta Tags & Descriptions

Meta tags are a huge help in defining what your page is to not only Google

But to your customers as well

Google Meta Description

The title of the post is to tell the searcher what your post is about

As well as the meta description to give the searcher a brief intro to what your post offers

URL Structure

This may seem like a small indicator, but it’s a deciding factor to Google when ranking your website

Having a well-structured URL helps Google decipher what your post is about

As well as other posts pertaining to it

Bad URL Example:

Good URL Example:

Header Tags & Hierarchy

A main rule with SEO is only 1 H1 tag per page

The H1 tag tells Google exactly what your page is about

Multiple H1 tag’s will confuse Google,

Which will lead to lower or no rankings for that certain post at all

Hierarchy using H tags are used for displaying to Google and the User what’s most and least important in your post

For example, your h1 tag may be on how to cook an egg

Your h2 tag could next be on ingredients

Then your h3 tag would be instructions, so on and so forth…

Aside from the h1 tag, you could utilize the other h tags multiple times

As long as it makes sense from a hierarchal standpoint

Image Naming & Alt Tags

Naming your saved images is like frosting on the cake to your post

Bad Example: image-1.jpg

Good Example: seo-analytics.jpg

It just gives Google an extra push to define what you’re targeting & to help structure your site more

Adding alt tags is something simple that many skip out on

Image Alt HTML

The alt tags better assist visually impaired searchers

Which Google gives a higher ranking for if you implement them on your images

Internal/External Linking

In SEO, links are everything

We like to call it Link Juice

Now this doesn’t mean add links everywhere and anywhere

As Google will actually dock points from your post if the link isn’t relevant…

Make sure when linking you do it the right way instead of “Click Here To Learn More”

Bad Example Text Link: Click Here For Information

Good Example Text Link: Top SEO Software For Your Business

You don’t want to link an animal post to your basketball article

I mean.. unless it’s actually relevant… somehow

If it’s not relevant, Google will dock points on your ranking

Finally, link back to your page within your page

This better defines what your domain as a whole offers

As well as individual posts

Importance of Keyword Research

Keywords are the #1 ranking factor when it comes to SEO

Everything you add to your page will be ranked by keywords that Google/searchers find relevant to them

Keyword Research

Which brings us to relevance…

Make sure to choose keywords that directly correlate with your content, product, or services

You should know your keyword before even writing an article

So that you better format your page to target it

Search Volume and Competition

Heavily evaluate the competition of a keyword

Keyword Search Volume

While also checking for the search volume

So that way you don’t waste your time on trying to rank for a keyword

That could take years to even touch the surface of top 100 results in Google

Focus On Long-Tail Keywords

When starting out,

Long-Tail Keywords will be the bread & butter

To start ranking your website for keywords

Long-Tail Keywords vs Short-Tail Keywords would be like the below example:

Short-Tail: Pork Recipe

Long-Tail: Pork Recipe In Under 30 mins

They can best be described as being more specific to certain searches

User Intent

Make sure your keywords match a user’s intent

Understand what the user may be searching for when typing in your keyword

For example,

Are they wanting to buy? (Transactional)

Looking for information? (Informational)

Are they looking for a specific website/product? (Navigational)

Link Building Strategies

Link Building Essentials

Next to Keywords, link building is the 2nd most important ranking factor in Google

Having little to none, or non-relevant backlinks

Will completely tear your website apart in ranking

What are backlinks?

Backlinks are when another domain links to your domain’s post/article

Using a do-follow link

This tells Google that your post is trusted

And safe to show to other searchers

Should I just get a ton of Backlinks then?


I highly advise to stay away from getting random backlinks

Or even purchasing backlinks…

Especially when starting out in SEO ranking

A statistic is that 1 link from a high-ranking domain

Is worth 100 links from low-ranking domains

High Ranking Domains

This definitely meets the “Quality Over Quantity” saying

As stated plenty of times in this article…

Relevancy with backlinks are a deciding factor when ranking

You don’t want a cooking post from another domain

Linking back to your post about how to take care of your animal…

Having a clean and diverse set of backlinks to your posts

Will show Google that your site is trusted

And the work you’ve put in should be rewarded

How Do I Get Backlinks The Right Way?

Actively reaching out to domains that have a post you’d like a link on

Is the best & FREE option when obtaining backlinks

This also helps build relations with others around the world

As we all know…

Networking is huge in any space that you’re in

Local SEO Tactics For Small Businesses

Local SEO is a great way to kick-start your SEO for your business

Starting with creating a Google My Business listing

Google My Business

You can start providing your contact information, website, and services

To locals that are searching for what you provide

Registering your business on free online local directories,

Such as Yelp…

Will help push you over your competition

As well as increase your brand awareness

Local Keyword Optimization

Optimizing your pages to meet certain keywords based off of your city

Will help with searcher’s reaching your page before the general business that provides the same services

For example,

Lawn Care Services In Sacramento, California

Local Link Building

Link building locally is an amazing resource!

If you provide a great service

Your community is more than happy to promote your business

This can be through newspapers, community organizations, fairs, etc..

Even online posts like Top 10 SEO Companies in Sacramento, California

Technical SEO To Optimize Your Page For Search Engines

Technical SEO Mobile

Technical SEO is a deciding factor for Google

But also for your user

Nobody likes a slow loading site…

Stats show our attention span is as slow as a goldfish!

Having a slow-loading page will negatively impact your search rankings

Google will rank it so low that searchers won’t even reach it

Optimize your images through a 3rd party image optimizer

Images are the #1 reason for a slow loading website

Crawlability & Indexing

Make sure that Google is able to crawl your page

Using a robots.txt file helps guide Google’s crawlers through your page

Make sure to identify any 404 pages, links, or other errors within your site

SSL For HTTPS Loading

HTTPS should always be the default load on your site

HTTP is old, non-secure, and out-dated…

Google will lower your rank

And most users will be prompted that your page isn’t secure before even seeing the content

Mobile SEO

Most developers/designers have a Mobile-first ideology

As the majority of searchers are coming from their mobile devices

If your site is only optimized for desktop…


You won’t get very high rankings

Make sure that your page is responsive for mobile browsers

As well as page speed still being as fast as you can make it